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The Cardfile Thingy

How To Be Proactive Rather Than Reactive About Making Referrals?

Here’s the technique:

• Toward the end of a meeting with a new client, tell them that you’re part of a referral network that allows you to offer additional services.
• Then offer them your card file and walk away.
• When you come back, ask whether the client needs the services of any of these people.
• If they do, provide specific recommendations for that persons.

To make this work, you have to know your fellow BNI members and their work well.

Card File Challenge

Run a contest in the chapter to see who can do “The Card File Thingy” the most in a month, and what results you get.

For more information, click here.

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Ivan Misner On Twitter
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